Category Business/Marketing

by Stefen Zhao (I'm also known as Stef. Find me at reachme [at] technmark [dawt] net / twitter.com/technmark / google.com/+StefenZhao)

Inspired by Charles Munger’s Multi-Disciplinary Thinking – Business 101 Version

Inspired by Charles Munger’s Multi-Disciplinary Thinking – Business 101 Version *Charles Munger is the Partner of Warren Buffet and Vice-Chairman of Berkshire Hathaway Corporation (Warren Buffet’s investment company). In his speech to USC Business School on 1994, Charles Munger talked about the concept that “80 or 90 important models will carry about 90% of the

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Marketing should Be Like Water

Marketing should Be Like Water *I am agnostic, so I’m not promoting any religious agenda with this article. However, there are some Taoist concepts that illustrates my own Marketing Philosophy very well* Be like water. Flow, respond to the landscape, move around obstacles, and be graceful in your movement. – Leo Babauta Hi Have you

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Step by Step Guide to Conducting Simple but Structured Market Research

Step by Step Guide to Conducting Simple but Structured Market Research *This reference guide is designed for Market Research beginners, with more emphasis on Small Companies. It’s best read and executed step by step, going back and forth between reading this guide and execution to perform simple but structured Market Research. Market Research beginners of

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Is Marketing for me?

Is Marketing for me? Hi Reading this article hints to me that you’re deciding whether or not a marketing role suits you.  Either that or you’re curious whether I’m full of crap or know what I’m talking about. Before going further, we need to know what marketing is, and the different kinds of marketing. What

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