Must-Read Articles

Articles not written by me but would benefit any marketer immensely.

Digital Marketing And Analytics: Two Ladders For Magnificent Success” by Avinash Kaushik is a very detailed guide to building up a company’s digital marketing structure step by step as the company grows. It also teaches you what to and how to measure data. (http://bit.ly/18icY3p)

Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape” by Rajiv Kapoor mainly talks about how Cloud has affected the SaaS (Software as a Service) landscape, providing key insights on how to fight this new war and compete against traditional juggernauts such as IBM, Oracle and SAP.
(http://bit.ly/1juvmtN)

Permission Marketing” by Seth Godin talks about the philosophy of Permission Marketing and how to measure and execute it. (http://bit.ly/1kesrqC)

The Never Ending Road To Product Market Fit” by Brain Balfour talks about how to constantly test for Product-Market fit for a startup (http://brianbalfour.com/post/69706679577/product-market-fit)