Must-Read Articles

Articles not written by me but would benefit any marketer immensely.

Digital Marketing And Analytics: Two Ladders For Magnificent Success” by Avinash Kaushik is a very detailed guide to building up a company’s digital marketing structure step by step as the company grows. It also teaches you what to and how to measure data. (

Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape” by Rajiv Kapoor mainly talks about how Cloud has affected the SaaS (Software as a Service) landscape, providing key insights on how to fight this new war and compete against traditional juggernauts such as IBM, Oracle and SAP.

Permission Marketing” by Seth Godin talks about the philosophy of Permission Marketing and how to measure and execute it. (

The Never Ending Road To Product Market Fit” by Brain Balfour talks about how to constantly test for Product-Market fit for a startup (